Australian consumers in 2025 are increasingly focused on health, naturalness, and transparency in their food choices. Based on recent surveys and industry trends, the top five ingredients that Australians are actively avoiding are:
1.Antibiotics/Hormones in Animal Products
Consumers express the strongest concern about animal products treated with antibiotics or hormones, with about six in ten avoiding these when possible. This is largely due to health and ethical worries about antibiotic resistance and hormone effects.
2.MSG (Monosodium Glutamate)
MSG is commonly found in processed foods, snacks, and restaurant dishes. Many Australians avoid it due to perceived health risks, despite regulatory bodies stating it is safe at normal levels.
3.Artificial Preservatives
These include a broad range of chemicals like sodium benzoate, sulphites, and nitrates (commonly found in processed meats and beverages). There are ongoing public concerns about links to allergies, asthma, behavioural issues in children, and even cancer for some preservatives.
4.Artificial Flavours and Colours
Highly processed foods and drinks with artificial flavours and particularly synthetic colours such as tartrazine (102), sunset yellow (110), and allura red (129) are avoided by health-conscious consumers due to possible links with behavioural problems in children and general distrust of “unpronounceable” additives.
5.Artificial Sweeteners
Ingredients like aspartame, saccharin, and sucralose are often used in “diet” or “sugar-free” products. Many Australians avoid these due to conflicting studies about long-term health impacts, despite regulatory assurances of safety. Some opt for “no added sugar” foods or naturally sweetened alternatives instead
Additional Ingredients Frequently Avoided:
•Genetically Modified Foods (GMOs): Concerns over safety and environmental impact persist.
•Sugar and sodium: Increasing focus on low-sugar, low-sodium products due to chronic health risks.
•BPA packaging: Awareness of chemicals in food packaging is rising, with more people avoiding foods in BPA-lined cans
Australians also show a trend towards seeking foods with short, recognizable ingredient lists, “natural” claims, and a strong avoidance of any additives or processing methods they perceive as industrial or synthetic, reflecting a growing desire for wholesome, transparent, and minimally processed food.
Why It Matters
Consumers today aren’t just buying beverages—they’re buying values. They want to support brands that prioritise transparency, wellness, and simplicity. At Tea Industries, we go beyond the label by ensuring our products align with the health goals of modern Australians.
We’re proud to offer drinks that are:
💧 Sugar-Free
🌿 Naturally Flavoured
🚫 Free from Artificial Sweeteners & Colours
✅ Made with Real Ingredients
🇦🇺 Crafted for Aussie Families
Taste the Difference
At the end of the day, what matters most is how you feel. Our mission at Tea Industries is to deliver flavour-packed drinks that are as clean as they are refreshing.
Because when you sip smart, you live better.
